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How we make money

Forever free for you. Suppliers pay us — flat, per customer.

Households and small commercial buyers pay Seenra nothing — not now, not at renewal, not ever. Suppliers pay a flat per-customer commission on contracts that close. The commission is the same across our roster, which is why it cannot be a ranking input. Below: the full revenue flow, the disclosure ranges, and the seven things we will never sell.

Last reviewed May 1, 2026 by the Seenra leadership team.

Revenue flow

Public

You pay zero. The supplier pays Seenra a flat per-customer commission out of the acquisition budget that would otherwise go to door-to-door sales or telemarketing.

  • $0

    Buyer fees, ever

  • 0%

    Of bill taken as cut

  • Flat

    Commission per customer

  • Public

    Disclosure ranges

Revenue flow

Four steps, two parties, no hidden costs.

  1. List01

    You request a quote

    Free. No card on file, no credit check, no commitment. We pull the supplier shelf for your ZIP and rank using the published methodology.

  2. Check02

    You pick a term and lock

    Free. The contract is between you and the licensed supplier — Seenra is the introduction. Same utility, same wires, same outage response.

  3. Lightning bolt03

    Supplier pays Seenra a commission

    Flat per-customer commission across our roster — averages $40–$120 residential, $400–$1,800 commercial depending on contract size. Disclosed below.

  4. Lock04

    You stay free, forever

    No subscription, no renewal fee, no upcharge for switching at term end. We re-quote you 60 days before renewal automatically.

What's free, what we never charge, what we never sell

The full posture matrix.

ItemWhat it costs youNotes
Quote + lock for residentialFree, foreverNo card on file. No subscription.
Quote + lock for commercialFree, foreverNo card on file. Larger contracts include account management.
Renewal re-quote (60 days before term end)FreeAutomated; you can opt out by email.
Multi-site aggregationFreeNo charge per site, no cap. Same flat-commission model.
PUC-required disclosure documentsFreeWe send everything required at signing. No upsell.
Customer support during contractFreeEmail + phone. Outage calls go to your utility per the contract.
Sale or sharing of your PIIWill never happenRead /trust for the data posture.
Commission-driven rankingWill never happenMethodology is public. Commission is not an input.

Harry Parker

Energy Consultant, Seenra Inc

How we make money4 min readPublished Updated

Commission tier disclosure

Below is the full per-tier range. The supplier pays Seenra the disclosed range on contract activation. The figures are flat per customer or per contract — never percentage of the bill, never percentage of savings. We do not earn more if you pay more; we do not earn less if you pay less.

  1. Residential — 12 month term

    $40 – $80 per signed customer

    Paid by the supplier on contract activation, not on quote. Flat, regardless of contract value.

  2. Residential — 24 month term

    $60 – $120 per signed customer

    Paid by the supplier on contract activation. Flat per customer.

  3. Residential — 36 month term

    $80 – $140 per signed customer

    Paid by the supplier on contract activation. Flat per customer.

  4. Small commercial — under 200 kW

    $400 – $1,200 per signed contract

    Paid by the supplier on contract activation. Scales with contract size, not with rate.

  5. Mid commercial — 200 kW to 2 MW

    $1,000 – $1,800 per signed contract

    Paid by the supplier on contract activation. Scales with contract size, not with rate.

  6. Large commercial — 2 MW+

    Negotiated per contract

    Disclosed to the buyer at signing. Always flat dollars, never percentage of bill.

Why the model is structured this way

Suppliers spend an enormous amount of money on customer acquisition — door-to-door sales, telemarketing, mail, ad networks. Most of that spending reaches the buyer in the form of an extra fee on the bill or a teaser-rate plan that auto-rolls to variable. We sit between the buyer and the supplier, do the comparison work in five minutes, and the supplier pays a flat acquisition cost out of the budget that was going to be spent either way. The buyer gets a fixed-rate lock without the sales pressure. The supplier gets a clean, contractually compliant customer. The economics work because customer acquisition is the largest cost in retail energy, period.

Why commission is flat, not percentage

A percentage-of-bill structure would create a conflict of interest — Seenra would earn more from higher rates, which would tilt the ranking toward expensive plans. A percentage-of-savings structure has the opposite problem: it would tilt toward whichever supplier promises the largest claimed savings, which is exactly the supplier you should be most skeptical of. A flat structure removes the temptation in both directions.

Common questions

Quick answers from the editorial desk

If suppliers pay you, doesn't that mean I am paying you indirectly?
The supplier pays Seenra out of its acquisition-cost budget — the budget that would otherwise go to advertising, door-to-door sales, or telemarketing. Your rate is not increased to cover the commission. Your effective per-kWh rate would be the same with or without us in the loop. The supplier saves on customer-acquisition cost; the buyer saves on a comparison-shopping shortcut; both win.
Why are some commission ranges higher than others?
Commercial contracts are larger, take longer to source, and require more documentation, so the commission is bigger. Within each tier the commission is flat per customer — meaning we earn the same dollars regardless of which supplier the buyer picks, which is why commission is not a ranking input.
What if the lowest-commission supplier offers the best rate?
We rank on rate × term × confidence. If the low-commission supplier offers the best risk-adjusted lock for your planning window, that supplier ranks first. We have published the methodology specifically so this question can be audited.
Will Seenra ever charge a subscription fee?
Not currently planned. The commission model funds the operations. If we add a paid tier in the future, it will be additive — the free tier stays free for households, and any paid feature will be opt-in with clear disclosure.
Do you take a kickback if I renew?
A standard renewal commission applies if the buyer renews into a new fixed-term contract — same flat-per-customer structure as the initial signing. If the buyer renews into utility default, no commission. We re-quote 60 days before term end so the renewal is on the buyer's terms.
Are you affiliated with any single supplier?
No. Seenra is supplier-agnostic. We are an independent supplier-brokerage licensed (or partnered with a licensed entity) in every state we operate in. License IDs are published on each /state page.

Sources: Seenra commission disclosures, supplier contracts of record, FTC guidance on broker compensation, state PUC supplier-licensing dockets. Commission ranges are updated quarterly; the current range applies to contracts signed between Q2 2026 and Q3 2026.

Free for you. The model is published.

Suppliers pay us a flat per-customer commission. Commission is not a ranking input.

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