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Seenra.
How we earn

Forever free for you. Suppliers pay us when contracts activate.

Households and small commercial buyers pay Seenra nothing — not now, not at renewal, not ever. Seenra is compensated by the licensed energy supplier you contract with (and, in some markets, by a utility partner that pays a broker referral). The compensation is paid out of the supplier’s customer-acquisition budget — never out of your bill — and the amount is disclosed to you in the signing documents in line with state PUC rules.

Revenue flow

Public

You pay zero. The supplier (or, in some markets, the utility partner that pays a broker referral) compensates Seenra out of an acquisition budget that would otherwise be spent on sales and marketing.

  • $0

    Buyer fees, ever

  • 0%

    Of your bill taken as cut

  • Public

    Methodology + ranking

  • Disclosed

    Compensation at signing

Revenue flow

Four steps, two parties, no hidden costs.

  1. List01

    You request a quote

    Free. No card on file, no credit check, no commitment. We pull the supplier shelf for your ZIP and rank using the published methodology.

  2. Check02

    You pick a term and lock

    Free. The contract is between you and the licensed supplier — Seenra is the introduction. Same utility, same wires, same outage response.

  3. Lightning bolt03

    The supplier compensates Seenra

    When a contract activates, the licensed supplier — or, in some markets, a utility partner that pays a broker referral — compensates Seenra. The amount is disclosed to you in the signing documents per state PUC rules. The buyer pays nothing.

  4. Lock04

    You stay free, forever

    No subscription, no renewal fee, no upcharge for switching at term end. We re-quote you 60 days before renewal automatically.

What's free, what we never charge, what we never sell

The full posture matrix.

ItemWhat it costs youNotes
Quote + lock for residentialFree, foreverNo card on file. No subscription.
Quote + lock for commercialFree, foreverNo card on file. Larger contracts include account management.
Renewal re-quote (60 days before term end)FreeAutomated; you can opt out by email.
Multi-site aggregationFreeNo charge per site, no cap.
PUC-required disclosure documentsFreeWe send everything required at signing. No upsell.
Customer support during contractFreeEmail + phone. Outage calls go to your utility per the contract.
Sale or sharing of your PIIWill never happenRead /trust for the data posture.
Commission-driven rankingWill never happenMethodology is public. Supplier compensation is not a ranking input.

Harry Parker

Energy Consultant, Seenra Inc

How we earn4 min readPublished Updated

Why the model is structured this way

US retail-energy suppliers spend a meaningful share of their revenue on customer acquisition — door-to-door sales, telemarketing, mail, and ad networks. A large share of that spend reaches the buyer in the form of an extra fee on the bill, a teaser-rate plan that auto-rolls to variable, or a fixed-rate plan with margin built in. Seenra sits between the buyer and the supplier, does the comparison work in five minutes, and the supplier compensates us out of an acquisition budget that was going to be spent either way. The buyer gets a fixed-rate lock without the sales pressure; the supplier gets a clean, contractually compliant customer; the economics work because customer acquisition is the largest controllable cost in retail energy.

Why compensation cannot influence what you see first

A percentage-of-bill structure would create a conflict of interest, because Seenra would earn more from higher rates — that would tilt the ranking toward expensive plans. A percentage-of-savings structure has the opposite problem: it would tilt the ranking toward whichever supplier promises the largest claimed savings, which is exactly the supplier a careful buyer should be most skeptical of. Our methodology ranks on rate × term × confidence — supplier compensation is not an input, and the formula is published so the answer is auditable.

What is disclosed to you, and when

Before you sign anything, you receive the supplier’s contract package, which documents (i) the rate, (ii) the term, (iii) any early-termination terms, and (iv) the broker compensation in the form required by your state PUC. You can review and ask questions before signing; signing is opt-in, not auto-applied. We do not collect a Social Security number to quote you, and we do not run a credit check at quote or signing.

Common questions

Quick answers from the editorial desk

If suppliers pay you, am I paying you indirectly?
No. The supplier pays Seenra out of the customer-acquisition budget it would otherwise spend on advertising, door-to-door sales, or telemarketing. Your effective per-kWh rate would not change if Seenra were not in the loop — and in many cases, the supplier offers a better rate through a broker channel because the acquisition cost is lower and more predictable.
Who exactly compensates Seenra?
In most markets, the licensed energy supplier you contract with compensates Seenra when your contract activates. In a few markets, a utility partner that pays broker referrals is the compensating party. The compensating party, and the form of compensation, is disclosed to you in the signing documents per state PUC rules.
Will you publish the exact dollar amount you earn per contract?
No. The specific commercial terms between Seenra and each supplier are confidential between the two parties — this is standard across regulated brokerage in every US state. What is not confidential is what matters for you: the buyer pays Seenra nothing, and the compensation amount is disclosed to you on your signing documents before you commit.
What if the lowest-compensation supplier offers the best rate?
We rank on rate × term × confidence. Supplier compensation is not a ranking input. If a supplier whose channel pays Seenra less offers the best risk-adjusted lock for your planning window, that supplier ranks first. The methodology page documents the full formula so the answer is auditable.
Will Seenra ever charge a subscription fee?
Not currently planned. The supplier-compensation model funds operations. If a paid tier is ever added in the future, the free tier stays free for households and any paid feature will be opt-in with clear disclosure.
Do you take compensation if I renew?
A standard renewal arrangement applies if the buyer renews into a new fixed-term contract — same structure as the initial signing. If the buyer drops back to the utility default, no broker compensation is paid. We re-quote you 60 days before term end so the renewal is on your terms.
Are you affiliated with any single supplier?
No. Seenra is supplier-agnostic. We are an independent supplier-brokerage, licensed (or partnered with a licensed entity) in every state we operate in. Licensing posture for each state is documented on the corresponding /state page.

Sources: Federal Trade Commission guidance on broker compensation, state Public Utility Commission rules on supplier and broker disclosure, Seenra editorial policy. All savings figures shown across the site are estimates and are never guaranteed.

Free for you. The model is published.

Suppliers compensate Seenra when a contract activates. Compensation is disclosed at signing and never influences ranking.

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