How Seenra researches, writes, and reviews.
Energy explainers shape buyer decisions, so they get treated like the YMYL content they are: named bylines, primary sources, public corrections, no AI-generated body copy. Below is the full editorial standard.
Last reviewed May 1, 2026 by the Seenra editorial desk.
Editorial pipeline
7 gatesResearch, draft, editor, subject-matter expert, legal, publish, post-publish audit. Every editorial page passes all seven.
0%
AI-generated body copy
100%
Named bylines
< 1d
Factual-error correction SLA
90d
Refresh cadence
What you can expect — written down so we can be held to it.
Plain language, every time
No jargon-as-drama. No "leverage", "synergy", "frictionless", "AI-powered". Energy is technical enough — the explanation should not add cognitive load.
YMYL standards apply to everything
Energy contracts directly affect a household or business's money. Every page is treated as YMYL: named bylines, last-updated stamps, sources cited, no overstated claims.
No AI-generated body copy
AI tools assist with research, outlining, and copy review. They do not write the published copy. Every guide, blog post, glossary entry, and FAQ on Seenra is human-authored, then edited, then fact-checked.
Named experts, never "Seenra Team"
Every editorial page has a real human byline with a real role and a real /authors/[slug] page. No anonymous editorial voice, no ghost-byline rotations.
Public corrections
When we get something wrong, we fix it on the page, add a corrections note at the bottom, and date the change. We do not silently edit history. The corrections log is auditable on /changelog.
Last-updated, always
Every page carries a published-on and last-updated stamp. Anything older than 90 days gets a refresh sweep. Time-sensitive content gets stamped on every render.
Every page passes through seven gates before it reaches your screen.
| Stage | Who runs it | What happens | Typical SLA |
|---|---|---|---|
| Research | Author + editorial assistant | Pull primary sources: state PUC dockets, EIA filings, supplier contracts, Seenra book data. Document every citation in the working draft. | 2–5 business days |
| First draft | Author | Write the body in plain English. Auto-link state, utility, and glossary terms on first occurrence per repo policy. | 1–3 business days |
| Editorial review | Editorial lead (Riya Mehta) | Voice + structure + auto-link compliance + brand-voice guardrails (no "guaranteed", no "free trial", no "click here"). | 1–2 business days |
| Subject-matter review | Energy consultant (Harry Parker) | Technical accuracy on supplier mechanics, contract terms, market behaviour. Catches anything that looks right but is wrong. | 1 business day |
| Legal + compliance pass | Legal advisor | YMYL flags, claim phrasing ("estimated" / "average" / "could save up to"), state-by-state disclosure compliance. | 1–3 business days |
| Publish + auto-link sweep | Editorial assistant | Publish on staging, run the auto-link build step, run the link checker, validate JSON-LD. | Same day |
| Post-publish audit | Editorial lead | Re-read, refresh stats, refresh sources, update the last-updated stamp. Anything stale gets a rewrite. | Quarterly |
Corrections + retractions
We get things wrong. When we do, we fix the page, add a dated corrections note at the bottom of the article, and log the change in the public changelog. We do not silently re-edit copy. If a piece is fundamentally flawed — wrong premise, not just wrong details — we retract it, replace it with a "this article was retracted" notice with the reason, and link to the corrected piece.
Reporting an error is welcome from anyone, including suppliers we cover. Email [email protected] with the URL, the line, and what you believe is correct. We respond within five business days with either the correction or a defence of the original phrasing — both reasoned in writing.
Why we do not publish "studies"
Industry-published "studies" tend to be marketing dressed as research. They have small sample sizes, leading questions, and conclusions that conveniently align with the sponsor's product. We do not publish those. When we cite numbers, we cite primary sources — state PUC dockets, EIA forms, supplier contracts of record, our own customer book — and link directly to the source whenever it is publicly accessible.
How we name authors
Every editorial page lists the human author who wrote the first draft, the editor who reviewed it, and the date of the latest update. Author profile pages live at /authors/[slug] with bio, expertise, and prior publications. Authors disclose financial interests and prior employment that could create conflict of interest.
Common questions
Quick answers from the editorial desk
Do you accept guest posts?
Do you take payments to feature suppliers in editorial?
How do you handle conflicts of interest?
How quickly do corrections go up?
Do you use AI to write your articles?
How can I report an error?
Sources: this policy is informed by IFCN editorial standards, Society of Professional Journalists guidelines, Google Search Quality Rater Guidelines (E-E-A-T sections), and the FTC Endorsement Guides.
Read with confidence.
Named bylines, public corrections, no AI body copy, no sponsored editorial.