Eight buyer archetypes, with real recommended terms and estimated savings.
Below are the most common shapes we see in the Seenra 2025–2026 customer book, with usage profile, pain point, recommended lock term, and estimated savings range. None guaranteed; all sourced from the actual book.
Single-family household, 1,200 kWh/mo
Profile: Detached home, gas heat, electric cooling. Bill spikes June–August and again January–February.
Pain: Utility default rate resets quarterly; winter capacity charges feel arbitrary.
Fit: 24-month residential lock; re-quote 60 days before renewal.
Term
24 months
Estimated savings
Estimated 8–14% on supply line, varies by ZIP
Apartment renter, 600 kWh/mo, 12-month lease
Profile: Electric-only, no thermostat ownership; lease term sets the planning window.
Pain: Short planning horizon makes long locks risky; teaser-rate plans are tempting but trap-laden.
Fit: 12-month residential lock matched to lease term.
Term
12 months
Estimated savings
Estimated 5–10% on supply line
Restaurant, 50 kW peak, single site
Profile: Open 7 days, evening peaks, refrigeration runs 24/7. PJM territory.
Pain: Lease renewal in 18 months; CFO wants supply line predictable through lease.
Fit: 18- or 24-month commercial lock matched to lease term.
Term
18–24 months
Estimated savings
Estimated 9–13% on supply line
Boutique retail, 30 kW peak, 3 stores in OH
Profile: Mall-hours operating cycle; consistent profile across stores; same utility territory.
Pain: Renewals scattered across calendar; supplier shopping is a chore each store does separately.
Fit: Multi-site aggregation under one Seenra portfolio with consolidated renewal calendar.
Term
24 months across all sites
Estimated savings
Estimated 10–14% on supply line + admin time saved
Multi-site retail chain, 12 sites across PJM
Profile: Mixed PA, OH, NJ; varying supplier shelves per state; central CFO needs reporting.
Pain: Aggregation savings on the table; no single point of contact; renewal-calendar drift.
Fit: Multi-site aggregation, named account team, quarterly portfolio review.
Term
24–36 months staggered to avoid concentration risk
Estimated savings
Estimated 11–15% on supply line at portfolio level
Manufacturing campus, 4 MW peak, ERCOT
Profile: 24/7 operation; capacity-period exposure; corporate sustainability disclosure required.
Pain: Capacity drives winter cost; REC sourcing transparency required for ESG filing.
Fit: Custom-term contract via large-commercial track; REC mix disclosed at signing.
Term
36 months with capacity provisions
Estimated savings
Estimated 7–12% on supply line; capacity-cost predictability separately
Medical office building, 200 kW peak
Profile: Daytime operating; standby generator backup; tenant pass-through billing.
Pain: Pass-through to tenants requires predictable supply rate for the lease term.
Fit: 24- or 36-month commercial lock; tenant disclosure language reviewed by legal.
Term
24–36 months
Estimated savings
Estimated 9–13% on supply line
Religious organisation / nonprofit, 80 kW peak
Profile: Sunday peak, weekday low; gas heating; tax-exempt status.
Pain: Annual budget cycle requires predictable energy line; volunteer-led admin team has no procurement bandwidth.
Fit: Annual budget-aligned 12- or 24-month lock; auto-renewal off.
Term
12–24 months
Estimated savings
Estimated 8–12% on supply line
Common questions
Quick answers from the editorial desk
Are these savings guaranteed?
My situation is not on this list — does Seenra still fit?
How is the recommended term picked?
Sources: Seenra 2025–2026 commercial + residential customer book; state PUC rate filings; supplier contracts of record. Estimated savings are book averages and not guaranteed.