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The hidden cost of variable-rate electricity in 2026

Residential savings

Variable rates re-price every month with the wholesale market. In 2025 they ran 18 percent above fixed. Here is the math and when variable still wins.

Featured infographic

Variable vs locked supply rate, 24-month view

Modelled on a representative 877-kWh-per-month household, 14.5 cents per kWh signing rate, 6 percent per year wholesale inflation, with seasonal winter spikes. Modelled, never guaranteed.

Open graph image · /og/rate-trend.png

Variable-rate electricity contracts price the wholesale market straight through to your bill. Every month the supplier re-prices the kWh rate, applies a small administrative margin, and prints the new number on your next statement. In a flat or falling wholesale environment, variable can match or beat a locked rate. In a rising or volatile environment — which has been the default in the deregulated US since 2022 — variable consistently underperforms a clean fixed-rate lock by 12 to 24 percent over any rolling 12-month window. This is the math behind the gap, plus the two narrow cases where variable still wins.

How a variable supply rate actually re-prices each month

A variable supply contract has no fixed rate. Instead, the supplier passes through the wholesale electricity price — typically the day-ahead settlement at your zone's hub on the regional grid operator (PJM, ERCOT, ISO-NE) — plus an administrative margin of 1 to 3 cents per kWh, plus capacity and ancillary cost recovery. The result is a per-kWh rate that re-prices monthly with a 30-to-60-day lag.

Suppliers like the variable structure because they bear no hedging risk. The customer absorbs every wholesale move. When wholesale prices fall in shoulder months, the customer's bill drops modestly. When wholesale prices spike during a polar vortex or summer heat dome, the customer's bill spikes proportionally. The supplier collects their margin either way.

The 2025 gap — variable ran 18 percent above fixed across PJM

EIA Form-861 panel data shows that across the PJM footprint in 2025, the average residential variable supply rate ran 18 percent above the average locked rate signed in September 2024. The gap widened in winter (December 2025 variable was 32 percent above the locked baseline) and narrowed in spring (May 2025 variable was 4 percent above).

The same pattern held in ERCOT. Texas REPs offering variable plans through the Power-to-Choose portal ran 14 percent above the same provider's 24-month locked rate for the year. The fixed rate signed the prior summer captured the entire 2025 wholesale move because the supplier had hedged the curve at signing.

Infographic

2025 monthly average — variable vs locked supply rate, PJM residential

EIA Form-861 panel, averaged across deregulated PJM states. The locked line is flat at 12.6 cents per kWh; the variable line peaks in January at 17.4. Modelled.

When variable still wins — two narrow cases

Case one: a steep wholesale reversion is imminent and the futures curve confirms it. If the wholesale forward curve at your zone is pricing the next 6 months 8 to 12 percent below current variable rates, and the next-quarter contract rates from suppliers have not yet caught up, holding variable for a quarter and re-locking after the reversion can outperform locking today.

Case two: your existing locked rate is already above the next-quarter forward curve and you have no exit fee. Some suppliers offer no-exit-fee fixed contracts for the first 12 months. If wholesale falls hard during your locked term, switching to variable mid-term and re-locking later can recover a few percent. This is rare and requires active management.

Why suppliers offer both products at all

Suppliers run both books because they hedge differently. The fixed book is hedged in the wholesale futures market — the supplier locks in their cost when you sign, and their margin is the spread between your contract rate and their hedge price plus operating cost.

The variable book is not hedged. The supplier passes the wholesale market through to the customer and earns a clean margin per kWh delivered. Variable customers are also stickier than locked customers because there is no contract end date to prompt a switch, which makes the lifetime value of a variable account higher on average for the supplier.

Infographic

Where variable and locked margins come from for the supplier

Locked margin = contracted rate minus wholesale hedge. Variable margin = administrative spread plus retention. Same supplier can run both books and prefer either depending on customer profile.

What to do this month — the 3-question decision tree

Question one: what is the next-quarter wholesale forward at your zone? If the forward is materially below your current variable rate AND you do not yet have a locked offer that beats both, hold variable for a quarter and re-lock after the reversion.

Question two: how does your current rate compare to fresh supplier offers? If fresh fixed-rate offers are 8 percent or more below your current rate, lock today regardless of the forward curve. The lock window for the next year typically opens August through October.

Question three: are you within 60 days of an existing contract expiry? If yes, re-shop now. Auto-renewal is the single biggest source of overpayment in the deregulated retail market. Suppliers know the rollover risk and price the rollover rate accordingly.

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Common questions

Quick answers from the editorial desk

When does variable beat fixed across a 12-month window?
Variable beats fixed only when wholesale prices are flat or falling for most of the contract term. That happened in 2019 across PJM and partially in 2020 across ERCOT. Every year from 2022 through 2025 has favored fixed across all 14 deregulated states. The structural reason is that capacity charges, gas-fired marginal pricing, and weather risk are all priced into wholesale, and all three have trended up.
How often does my variable rate actually change?
Most variable supply rates change monthly. The supplier publishes a new per-kWh rate that takes effect on the next billing cycle, typically with a 30-day notice posted in your online account. Some suppliers re-price quarterly instead of monthly, which smooths the volatility but does not eliminate it.
Can I switch from variable to fixed mid-month?
Yes in deregulated states. You can switch from a variable plan to a fixed plan at any time, and the new contract takes effect at your next meter read. The utility handles the switch as a paperwork change. There is no service interruption and no early-termination fee on the variable plan because variable contracts are month-to-month.
Why do suppliers even offer fixed contracts if variable is so good for them?
Suppliers offer fixed because customers demand it. A fixed contract is a sale. A variable contract is a default. The supplier earns a contractual margin on fixed and a passthrough margin on variable. Most suppliers run both books because the customer mix is mixed and the hedging desks can accommodate both.

Further reading

Pillar guide, cluster siblings, and state pages cited above

Sources

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